{"id":8671,"date":"2017-03-17T09:59:28","date_gmt":"2017-03-17T07:59:28","guid":{"rendered":"http:\/\/www.kogital.com\/en\/?p=8671"},"modified":"2017-03-17T09:59:28","modified_gmt":"2017-03-17T07:59:28","slug":"50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them","status":"publish","type":"post","link":"https:\/\/www.kogital.com\/tr\/news\/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them\/","title":{"rendered":"50 Years Later, Heinz Approves Don Draper\u2019s \u2018Pass the Heinz\u2019 Ads and Is Actually Running Them"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.adweek.com\/core\/wp-content\/uploads\/2017\/03\/Heinz_Fries_final-450x506.jpg\" class=\"img-fluid\"><\/p>\r\n<p class=\"lead\">It was a compelling idea, even if the client wasn\u2019t convinced at the time.  Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand\u2019s ketchup, that proposed not showing the product at all.<\/p>\r\n<p>Read full story at <a href=\"http:\/\/www.adweek.com\/creativity\/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them\/\">http:\/\/www.adweek.com\/creativity\/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It was a compelling idea, even if the client wasn\u2019t convinced at the time. Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand\u2019s ketchup, that proposed not showing the product at all. Read full story at http:\/\/www.adweek.com\/creativity\/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them\/<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-8671","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/posts\/8671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/comments?post=8671"}],"version-history":[{"count":1,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/posts\/8671\/revisions"}],"predecessor-version":[{"id":8672,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/posts\/8671\/revisions\/8672"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/media?parent=8671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/categories?post=8671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/tags?post=8671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}