{"id":83,"date":"2016-07-31T23:55:16","date_gmt":"2016-07-31T20:55:16","guid":{"rendered":"http:\/\/www.kogital.com\/cms\/?p=83"},"modified":"2026-04-21T11:45:17","modified_gmt":"2026-04-21T08:45:17","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/www.kogital.com\/tr\/services\/social-media-marketing\/","title":{"rendered":"Sosyal Medya Y\u00f6netimi"},"content":{"rendered":"<p>Sosyal Medya\u2019n\u0131n g\u00fcc\u00fc hakk\u0131nda y\u00fczlerce a\u00e7\u0131klama bulabilirsiniz. Peki bu a\u00e7\u0131klamalar bir markan\u0131n neden sosyal medyada yer almas\u0131 gerekti\u011fi cevab\u0131 var m\u0131? Bu sorunun asl\u0131nda \u00e7ok basit bir a\u00e7\u0131klamas\u0131 var.<\/p>\r\n<h2>Markam\u0131z\u0131 neden sosyal medyaya ta\u015f\u0131mal\u0131y\u0131z?<\/h2>\r\n<p>Ge\u00e7mi\u015f y\u0131llarda s\u0131n\u0131rl\u0131 pazarlama ve reklam olanaklar\u0131 ile yer alan markalar, interaktif ve dijital d\u00f6n\u00fc\u015f\u00fcm ile yeni nesil m\u00fc\u015fterilere ula\u015fmak i\u00e7in b\u00fct\u00fcnle\u015fik bir pazarlama stratejisi belirlemeye ba\u015flad\u0131lar.<\/p>\r\n<h2>Peki yeni nesil m\u00fc\u015fteriler markalardan ne bekliyorlar?<\/h2>\r\n<p>Yeni nesil m\u00fc\u015fteriler, art\u0131k dura\u011fan markalar istemiyorlar, kendilerine dokunan ve ileti\u015fime ge\u00e7en markalar istiyorlar. Bunun ger\u00e7ekle\u015fti\u011fi en iyi mecralardan biri de sosyal medya. Art\u0131k ya\u015fayan, konu\u015fan ve ileti\u015fim kuran markalar d\u00f6nemi. Bunu sa\u011flaman\u0131n da en kolay yolu sosyal medya kanallar\u0131n\u0131 kullanmak.<br \/>\r\nMarkan\u0131z i\u00e7in sosyal medyada ki\u015fili\u011fini ve s\u00f6ylemlerini art\u0131k \u00e7ok \u00f6nemli olacak, biz bunun \u00f6neminin y\u0131llard\u0131r fark\u0131nday\u0131z ve markan\u0131z\u0131 bu de\u011fi\u015fime haz\u0131rl\u0131yoruz.<\/p>\r\n<blockquote class=\"blockquote\">\r\n<p class=\"mb-0\">T\u00fcketicilerin %81\u2019i sosyal medyadaki payla\u015f\u0131m ve \u00f6nerilerin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 etkiledi\u011fini s\u00f6ylemektedir.<\/p>\r\n<\/blockquote>\r\n<h2>Hizmetlerimiz<\/h2>\r\n<ul>\r\n\t<li>\u0130\u00e7erik \u00dcretimi (Yapay Zeka, g\u00f6rsel ve video \u00fcretimi, prod\u00fcksiyon hizmeti)<\/li>\r\n\t<li>Facebook, Instagram (META)<\/li>\r\n\t<li>X y\u00f6netimi<\/li>\r\n\t<li>LinkedIn y\u00f6netimi<\/li>\r\n\t<li>YouTube Channel y\u00f6netimi<\/li>\r\n\t<li>TikTok y\u00f6netimi<\/li>\r\n<\/ul>\r\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https:\/\/player.vimeo.com\/video\/288157424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\r\n<div><strong><span style=\"font-size: 18pt;\">Realtime Marketing<\/span><\/strong><\/div>\r\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-pR-JCJsqq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\r\n<div style=\"padding: 16px;\">\r\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u00a0<\/div>\r\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u00a0<\/div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<div style=\"padding: 19% 0;\">\u00a0<\/div>\r\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">\u00a0<\/div>\r\n<div style=\"padding-top: 8px;\">\r\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Bu g\u00f6nderiyi Instagram&#8217;da g\u00f6r<\/div>\r\n<\/div>\r\n<div style=\"padding: 12.5% 0;\">\u00a0<\/div>\r\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\r\n<div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u00a0<\/div>\r\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u00a0<\/div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u00a0<\/div>\r\n<\/div>\r\n<div style=\"margin-left: 8px;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u00a0<\/div>\r\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">\u00a0<\/div>\r\n<\/div>\r\n<div style=\"margin-left: auto;\">\r\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u00a0<\/div>\r\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u00a0<\/div>\r\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B-pR-JCJsqq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">#dentalesthetic #koronavir\u00fcs\u00fc #coronavirus #covid19 #covid19tr #covid19turkey #evdekal #hayatevesigar #hayatevdeguzel #evdekalturkiye #beforecovid19 #aftercovid19 #beforeafter #dentalclinic #cosmeticdentistry #naturalsmile #dentalaesthetics #smile #naturel #teeth<\/a><\/p>\r\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/dentaldente\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> DENTALDENTE<\/a> (@dentaldente)&#8217;in payla\u015ft\u0131\u011f\u0131 bir g\u00f6nderi (<time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-04-06T15:48:35+00:00\">6 Nis, 2020, 8:48\u00f6\u00f6 PDT<\/time>)<\/p>\r\n<\/div>\r\n<\/blockquote>\r\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Sosyal mecralar arac\u0131l\u0131\u011f\u0131yla potansiyelinize ula\u015fman\u0131z, etkile\u015fim kurman\u0131z ve etkilemeniz i\u00e7in size \u00f6zel stratejileri uyguluyoruz.<\/p>\n","protected":false},"author":1,"featured_media":8534,"parent":8360,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-83","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/pages\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":5,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":13196,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/pages\/83\/revisions\/13196"}],"up":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/pages\/8360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/media\/8534"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/tr\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}