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Coca-Cola Made Detachable Bottle Labels That Worked as Wristbands at Music Festivals

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant—bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs.

Read full story at http://www.adweek.com/agencies/coca-cola-made-detachable-bottle-labels-that-worked-as-wristbands-at-music-festivals/