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GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date

For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl.

Read full story at http://www.adweek.com/news/technology/gopro-launches-its-first-scripted-tv-ad-part-its-biggest-global-campaign-date-174557