{"id":13076,"date":"2025-12-25T10:59:08","date_gmt":"2025-12-25T07:59:08","guid":{"rendered":"https:\/\/www.kogital.com\/?p=13076"},"modified":"2025-12-25T10:59:08","modified_gmt":"2025-12-25T07:59:08","slug":"disney-is-embedding-generative-ai-into-its-operating-model","status":"publish","type":"post","link":"https:\/\/www.kogital.com\/en\/blog\/disney-is-embedding-generative-ai-into-its-operating-model\/","title":{"rendered":"Disney is embedding generative AI into its operating model"},"content":{"rendered":"

<\/p>\r\n

Disney\u2019s agreement with OpenAI shows how a large, IP-heavy organisation is attempting to resolve that tension by putting AI inside its operating system rather than treating it as a side experiment. Read more<\/a><\/p>","protected":false},"excerpt":{"rendered":"

For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13076","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/13076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/comments?post=13076"}],"version-history":[{"count":1,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/13076\/revisions"}],"predecessor-version":[{"id":13077,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/13076\/revisions\/13077"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/media?parent=13076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/categories?post=13076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/tags?post=13076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}