{"id":12817,"date":"2025-06-20T16:52:59","date_gmt":"2025-06-20T13:52:59","guid":{"rendered":"https:\/\/www.kogital.com\/en\/?p=12817"},"modified":"2025-06-20T16:52:59","modified_gmt":"2025-06-20T13:52:59","slug":"how-influencer-marketing-lost-its-edge","status":"publish","type":"post","link":"https:\/\/www.kogital.com\/en\/blog\/how-influencer-marketing-lost-its-edge\/","title":{"rendered":"How influencer marketing lost its edge"},"content":{"rendered":"<p><img decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,c_fit,w_1920,q_auto\/wp-cms-2\/2025\/06\/p-1-91354378-how-influencer-marketing-lost-its-edge.jpg\" \/><\/p>\r\n<p>Scroll through a TikTok feed, and you\u2019ll eventually come across someone\u2014usually incredibly photogenic, with perfect teeth and flawless skin\u2014extolling the virtues of some product or another, or a restaurant, or a destination. And then another. And another. <a href=\"https:\/\/www.fastcompany.com\/91354378\/how-influencer-marketing-lost-its-edge\">Read more<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12817","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/comments?post=12817"}],"version-history":[{"count":1,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12817\/revisions"}],"predecessor-version":[{"id":12818,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12817\/revisions\/12818"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/media?parent=12817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/categories?post=12817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/tags?post=12817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}