{"id":12198,"date":"2023-12-22T12:43:23","date_gmt":"2023-12-22T09:43:23","guid":{"rendered":"https:\/\/www.kogital.com\/en\/?p=12198"},"modified":"2023-12-22T12:43:23","modified_gmt":"2023-12-22T09:43:23","slug":"google-ads-tests-headlines-in-ad-description-without-notifying-advertisers","status":"publish","type":"post","link":"https:\/\/www.kogital.com\/en\/blog\/google-ads-tests-headlines-in-ad-description-without-notifying-advertisers\/","title":{"rendered":"Google Ads Tests Headlines In Ad Description Without Notifying Advertisers"},"content":{"rendered":"<p><img decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/s3.amazonaws.com\/images.seroundtable.com\/woman-computer-screen-overlays-google-logo-1703090590.jpg\" \/><\/p>\r\n<p>Nicola Agius on Search Engine Land said Ginny Marvin, Google&#8217;s Ads Liaison, confirmed this was a test on a PPC Chat Slack group. She wrote there, &#8220;This is a small test and I don\u2019t have anything further to share on this at this time.&#8221; <a href=\"https:\/\/www.seroundtable.com\/google-ads-headlines-in-ad-description-36585.html\">Read more<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Anthony Higman was upset, rightfully so, that he was not notified of this test. He added, &#8220;To my point above, smaller advertisers DON&#8217;T have the budget for Google to be testing and changing ad variations and for them to get a accurate read on the impact of these changes. Additionally we cant see the impact of these changes with responsive search ads.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12198","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/comments?post=12198"}],"version-history":[{"count":1,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12198\/revisions"}],"predecessor-version":[{"id":12199,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12198\/revisions\/12199"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/media?parent=12198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/categories?post=12198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/tags?post=12198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}