{"id":12186,"date":"2023-12-07T17:16:53","date_gmt":"2023-12-07T14:16:53","guid":{"rendered":"https:\/\/www.kogital.com\/en\/?p=12186"},"modified":"2023-12-07T17:16:53","modified_gmt":"2023-12-07T14:16:53","slug":"here-is-how-legos-partnership-with-fortnite-stacks-up-as-an-example-of-video-game-brand-marketing","status":"publish","type":"post","link":"https:\/\/www.kogital.com\/en\/blog\/here-is-how-legos-partnership-with-fortnite-stacks-up-as-an-example-of-video-game-brand-marketing\/","title":{"rendered":"Here is how Lego\u2019s partnership with Fortnite stacks up as an example of video game brand marketing"},"content":{"rendered":"<p><img decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2023\/12\/LEGO-Fortnite-Key-Art.jpg\" \/><\/p>\r\n<p>The launch is one of Epic\u2019s most ambitious brand partnerships yet \u2014 and it showcases Lego\u2019s skillful use of video games to market both its core products and its homegrown intellectual properties. <a href=\"https:\/\/digiday.com\/marketing\/here-is-how-legos-partnership-with-fortnite-stacks-up-as-an-example-of-video-game-brand-marketing\/\">Read more<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Today, Dec. 7, marks the release of \u201cLego Fortnite,\u201d a collaboration between the popular Danish toy brand and Epic Games.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12186","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/comments?post=12186"}],"version-history":[{"count":1,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12186\/revisions"}],"predecessor-version":[{"id":12187,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/posts\/12186\/revisions\/12187"}],"wp:attachment":[{"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/media?parent=12186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/categories?post=12186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kogital.com\/en\/wp-json\/wp\/v2\/tags?post=12186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}