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LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn.

Why Consider LinkedIn Video?
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential.

The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic, or link posts, not video. Read more