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Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing

Today, Dec. 7, marks the release of “Lego Fortnite,” a collaboration between the popular Danish toy brand and Epic Games.

The launch is one of Epic’s most ambitious brand partnerships yet — and it showcases Lego’s skillful use of video games to market both its core products and its homegrown intellectual properties. Read more