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Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions.

Thomas Eccel spotted this and wrote on X, "Spotted this new tROAS Insight Box for Pmax and Standard Shopping in some of my big E-Com clients." He said this is a good update for his clients. Read more