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Google Ads Tests Headlines In Ad Description Without Notifying Advertisers

Anthony Higman was upset, rightfully so, that he was not notified of this test. He added, "To my point above, smaller advertisers DON'T have the budget for Google to be testing and changing ad variations and for them to get a accurate read on the impact of these changes. Additionally we cant see the impact of these changes with responsive search ads."

Nicola Agius on Search Engine Land said Ginny Marvin, Google's Ads Liaison, confirmed this was a test on a PPC Chat Slack group. She wrote there, "This is a small test and I don’t have anything further to share on this at this time." Read more