Facebook’s Shift Away from News Content
Facebook has announced it will discontinue its Facebook News feature in the United States and Australia by early April 2024. This decision extends the platform’s shift away from news content, following similar actions in the United Kingdom, France, and Germany in 2023. For small business owners, this development heralds a new era in social media marketing and content strategy on one of the world’s most pervasive digital platforms.
The rationale behind Facebook’s decision is clear: user engagement data shows a significant decline in the use of Facebook News in these markets, with more than an 80% drop in the past year. Meta, Facebook’s parent company, underscores that its users primarily seek to connect with people and discover new opportunities, interests, and passions rather than to consume news or political content. With news making up less than 3% of the global Facebook feed, the company is aligning its resources with user preferences for content like short-form videos, which have seen increasing popularity.
The rationale behind Facebook’s decision is clear: user engagement data shows a significant decline in the use of Facebook News in these markets, with more than an 80% drop in the past year. Meta, Facebook’s parent company, underscores that its users primarily seek to connect with people and discover new opportunities, interests, and passions rather than to consume news or political content. With news making up less than 3% of the global Facebook feed, the company is aligning its resources with user preferences for content like short-form videos, which have seen increasing popularity. Read more
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