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Reddit threads are blowing up on TikTok and Instagram

Reddit screenshots are flooding TikTok and Instagram. It’s giving Reddit some incredible visibility, though bringing users back to its platform may prove more difficult.

Millions view Reddit content daily. The issue for Reddit? Many of them are seeing it on other platforms.

On TikTok, robo-voices narrate scary, story posts originating on Reddit’s forums. On YouTube, creators film their reactions to reading Reddit “Am I The Asshole?” stories. Even on Instagram and X, Reddit posts are incessantly screenshotted and reposted. The off-platform content is great for Reddit’s visibility, though capturing those exposed users may prove more difficult. Read more